Only 54% of business carries out any form of attribution
Of whom only 28% use last click
What are the top benefits for marketers?
70%justifying marketing spend
66% building an understanding of customer journey
58% optimizing the media mix
Making Sense of Marketing Attribution [Infographic]
![Making Sense of Marketing Attribution [Infographic] - https://www.bluemailmedia.com](https://share.bizsugar.com/images/thumbnails/4de54c984a6a6bf56e193d3dd086614c.png)
Posted by
Emily1 under Marketing
From https://www.bluemailmedia.com 2754 days ago
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