Today’s truly effective Marketing Department needs to expand into previously-restricted departmental silos such as sales, support, and even finance.
Marketing Isn't (Just) About Marketing Any More
Posted by KEXINO under MarketingFrom https://kexino.com 1246 days ago
Made Hot by: logistico on October 21, 2020 9:52 am
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Comments
1244 days ago
If by "conversational marketing' you mean online chat/SMS/etc. then that's exactly what I'm talking about.
Depending on the business there may be questions that pre-sales or support staff are best placed to answer via conversational marketing. But should management from those departments be in charge of that? To me, I say they should not.
It's increasingly the same for IT, operations, and even the accounts dept. When staff from these departments interface with customers, their approach and language should be consistent with what Marketing is saying.
1243 days ago
Thanks for your input! I think that the ongoing conversation with (potential) customers will have an important role in the daily activities throughout business organizations.
1244 days ago
1243 days ago
1244 days ago
All the Best,
Martin