Marketing Isn't (Just) About Marketing Any More

$Marketing Isn\'t (Just) About Marketing Any More - https://kexino.com$

Posted by KEXINO under Marketing
From https://kexino.com 1286 days ago
Made Hot by: logistico on October 21, 2020 9:52 am

Today’s truly effective Marketing Department needs to expand into previously-restricted departmental silos such as sales, support, and even finance.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by KEXINO
1284 days ago

Hi Martin, hope you're well.

If by "conversational marketing' you mean online chat/SMS/etc. then that's exactly what I'm talking about.

Depending on the business there may be questions that pre-sales or support staff are best placed to answer via conversational marketing. But should management from those departments be in charge of that? To me, I say they should not.

It's increasingly the same for IT, operations, and even the accounts dept. When staff from these departments interface with customers, their approach and language should be consistent with what Marketing is saying.

- 0 +

Written by lyceum
1283 days ago

Gee: I am doing OK. How are things with you?

Thanks for your input! I think that the ongoing conversation with (potential) customers will have an important role in the daily activities throughout business organizations.

- 0 +