Marketing Lessons From a Blast From the Past

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5085 days ago
Made Hot by: Jed on May 26, 2010 8:24 pm

Whilst communication is key for success as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then no amount of excellent communication will result in success.

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Comments

Written by 9devon9
5086 days ago

Anther winner Susan! And thanks Yoni for giving us an email heads up on your (Susan's)new article. Devon

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Written by m4bmarketing
5086 days ago

Thanks Devon and hope the day is going well for you.

Susan

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Written by saraib820
5086 days ago

Susan,

When I still lived in the States (grew up in Baltimore) our family would go to Florida every year. We always stayed at the same great hotel. One year my parents saw an ad for another hotel called "Treasure Island". It looked great! They decided that we would have a change that year. Needless to say when we got there the hotel looked nothing like the ad. The pool was green and mucky and the hotel itself sucked. The ad pictures had probably beeen taken years earlier. We immediately checked out and fortunately there was an opening at our old hotel. You are right, its all about expectations!

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Written by m4bmarketing
5086 days ago

Your story Sara painted a picture we could all relate to and is a great example of expectations versus reality.

Thank you for sharing it.

Susan

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Written by yoni67
5086 days ago

Susan,

Great post! Your are indeed right. A video, print ad, or any other form of advertising can be spot-on, but if the product itself is not of high enough quality to back up the ad...all is for naught! Breaking peoples' expectations somehow seems worse than giving them no expectations at all.

Anyhow, I hope you have a wonderful, fulfilling, healthy day! I will be spending the next hour or so working in our bomb shelter (our extra bedroom) as we have a national security drill this morning. Air raid sirens will begin wailing in a few minutes. Oh, the fun of living in the Middle East never ends :( Regards,

Yoni

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Written by m4bmarketing
5086 days ago

Thanks Yoni and your comment about breaking expectations is so right. Better to have drills than be taken by surprise.Take care.

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