BizSugar.com › Marketing › Mobile Marketing—is it here yet?

Mobile marketing must take the cake for the most hotly anticipated 'next big thing'. 2003, back in the day, was going to 'THE YEAR', then 2004, and so on through to 2009 (which we're more than half way through). So has it arrived?? It's getting there, and the momentum is picking up. So rather than adding to the speculation and the predictions I thought a brief chat on some of what is currently happening would be a useful place to start. I've broken 'Mobile Marketing' into its key areas: