Multi-Channel Commerce: What's Your Strategy?

Posted by bloggertone under Marketing
From http://bloggertone.com 4712 days ago

A recent seminar I attended gave a fantastic insight into the changes happening in online commerce, or Multi-Channel Commerce, brought about by new channels. Called Shift Happens and organised by WorldNetTPS. It featured some thought-provoking presentations from people at the coal-face...

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Comments

Written by nialldevitt
4712 days ago

Hi Jennie, I think what you have identified in this post is how business has and is following the consumer online. One of the questions that's often asked is about the ROI of social? but all too often the answer is sought with a short term focus. The reality is that many businesses have already got left behind, some noticing and trying desperately to make up the ground, others not even aware. The ROI for many of these businesses may simply be survival?

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