If yours is like the majority of companies reliant on email marketing to nurture leads, generate sales and grow revenue, you’re not sending fewer messages, you’re sending more. As programs become more sophisticated, they also become more complex, and that complexity bleeds over into both planning and scheduling. Which campaigns and messages deserve top priority? What’s more important – broadly targeted one-to-many foundational programs or automated, triggered 1:1 campaigns? What about the mix of promotion vs. content over an extended period? These questions and more are just the tip of the iceberg email marketers face when building their annual plans.
Planning Your Email Program? Here’s a Step-by-Step Process for Success
Posted by Ihya1324 under MarketingFrom http://thedma.org 2942 days ago
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