When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program.
But what if during the research phase you discover that nothing is truly wrong with the brand. How do you re-fresh a brand that really doesn’t need a full re-brand?
Re-Branding Versus Brand Re-connection
Posted by ajuxttroupe under MarketingFrom http://ajuxt.com 3378 days ago
Who Voted for this Story
Subscribe
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
Comments