BizSugar.com › Marketing › Skyrocket Response by Eliminating Your Prospect's Risk

Today, I'm going to talk about something Dan Kennedy refers to as "the most powerful sales technique in the world … "

Risk Reversal.

Every time your reader makes a decision, they have to determine whether the promised benefits are worth the risk of making a purchase. If you can eliminate the risk they face – through Risk Reversal – then all they have left to focus on are the potential benefits they'll receive.