BizSugar.com › Marketing › The importance of content strategy

All businesses, big and small, must have a solid content marketing strategy for them to withstand the intense competition that brands are mounting online today. You need to clearly state your vision and make all the stakeholders in your business understand and own it. Why are you creating a given piece of content and for whom are you publishing it? In this article, we will dive deep and establish 4 ways how your local business would benefit from a good content marketing strategy. But first, what entails a good content strategy?