BizSugar.com › Marketing › The "Kraft singles" guide to marketing

Actually, this post should be called, why the "Kraft singles" style of marketing won't work for your business. That's because Kraft singles are, in Seth Godin's words, "a ubiquitous food that succeeds because it's precisely in the center, perfectly normal, exactly the regular kind." But while this may work for Kraft singles it probably won't work for your product. This is why...