The "Kraft singles" guide to marketing

The "Kraft singles" guide to marketing - http://sethgodin.typepad.com Avatar Posted by Ruth Stone under Marketing
From http://sethgodin.typepad.com 3163 days ago
Made Hot by: Entrepreneurosaurus on March 21, 2011 3:41 pm
Actually, this post should be called, why the "Kraft singles" style of marketing won't work for your business. That's because Kraft singles are, in Seth Godin's words, "a ubiquitous food that succeeds because it's precisely in the center, perfectly normal, exactly the regular kind." But while this may work for Kraft singles it probably won't work for your product. This is why...





Comments


Written by seansupplee
3161 days ago

Working at kraft foods myself a few years back this article grabbed my attention



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