BizSugar.com › Marketing › The Past, Present, and Future of Artificial Intelligence in Marketing

What if we tell you that the last customer executive you’ve had a chat with could’ve been a chatbot, or the personalized content that you get on a particular website is because an AI bot is continuously tracking your online activities? Artificial Intelligence in marketing is an all new but very impactful feature and according to a study by gartner, by 2019 more than 10% of IT hires in customer service will mostly write scripts for bot interactions.