The Reality of Personal Brand - How do you like me now? | Small business news; tips; networking

Posted by michaelhartzell under Marketing
From http://www.michaelhartzell.com 4059 days ago
Made Hot by: thelastword on March 20, 2013 9:17 pm

"Personal branding is not about building and presenting a partially true carbon-copy image of what you believe people want to see. Personal branding is about understanding your uniqueness and how to use your skills, characteristics, accomplishments, experience and attitude to make you stand out.

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Comments

Written by HeatherStone
4056 days ago

Hi Michael,

I think it's a mistake to think about branding as simply distinctiveness. You can stand out in a bad way too. Personal branding should be about showcasing authentic attributes that are appealing to customers or employers. So it's neither about creating a falsely positive impression nor is it about being different. It's about being different in a way your customer finds appealing. Thanks for sharing this with the BizSugar community.

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Written by michaelhartzell
4056 days ago

James. Glad you liked it. I would bet most know of this reality but have external forces which distract.

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Written by james-sbsbroup
4056 days ago

I like your post. Yes it is important in corporate or business field to build your repo. It can be done by personal branding. All points are very true.

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