BizSugar.com › Marketing › Viral Marketing Is Vital for Small Business

Among marketers, there is something called mind share. It is a simple concept that entails capturing a space in the mind. The French have a term for it too, ‘cherchez le creneau’. Whatever you want to call it, however you want to look at it, it’s all about viral marketing and creating a buzz. Marketing buzz is vital for your product to do well. Just think of all the messages and stimuli that we are exposed to on a daily basis. Think of all those billions of dollars that are spent trying to seduce you and charm you into parting with your dollars. How much of it do you really remember? To differentiate and be memorable, viral marketing is a must of the complete marketing campaign.