BizSugar.com › Marketing › We May Need a Hail Mary-land... New (Questionable) Football Uniform Design Draws Buzz

As the University of Maryland players stormed onto the field for their 2011 debut, I took one look at their new uniforms and immediately knew that this was going to be good fodder for an engaging national discussion on brand design. Any presentation that bold and that visually disconcerting had to make for good blogging and tweeting. These types of events are incredibly fun and exciting because they are such catalysts for a more robust national critique. And this one will not be contained to ESPN and football enthusiasts. One thing the uniforms were not, was passive.