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In 2004, technology writer Chris Anderson wrote an article titled “The Long Tail” in WIRED magazine. Two years later, an expanded version of his post was released as a book with the same title. This book went on to become a New York Times best seller. Chris went on to accomplish the same feat again in 2012 with his blog post “Atoms Are the New Bits” and subsequent book Makers: The New Industrial Revolution. A little web design company out of Chicago, known as 37 Signals, began writing a company blog called Signal vs. Noise. A few years later, they put [...]