52% of Shoppers Don't Buy Online Fearing a Difficult Returns Process

Avatar Posted by lyceum under News
From https://smallbiztrends.com 1783 days ago
Made Hot by: DigiTechBlog on January 14, 2020 11:38 am
If you think a ‘free shipping’ is the only determining factor for most online shoppers, then you should look beyond. A significant number of shoppers don’t buy online fearing that it will be difficult for them to return the purchased items.
In fact, 52% of consumers have abandoned an online purchase out of fear of a difficult return process, according to a recent Splitit survey. And this number reaches 67% for millennials (ages 25-34).

As a small business owner, you should make your return policy hassle-free so as to bust your customers’ fear. Doing so will not only improve overall customer experience but also boost your online sales.





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