The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company.
In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%).
Advertising is becoming a common part of the mobile internet experience: Some 26% of mobile internet users view ads while using the mobile internet, and mobile internet users are more receptive to mobile advertising than average data users, Nielsen Mobile said.
US Mobile Internet Reaches 'Critical Mass' for Marketing
Posted by wontonu under NewsFrom http://www.marketingcharts.com 5763 days ago
Made Hot by: on July 17, 2008 4:07 am
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