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Or so I tweeted whilst watching the recent Apple keynote. A month later and I don’t think I could have been more wrong.

Immediately after the iPad’s reveal, the interweb rippled with an argument between two tribes, those that want a computer that allows them to tinker under the hood, and those that don’t care about getting their hands dirty – they just want to email, surf, watch and listen. For me, this isn’t the interesting debate. It’s how the speed, screen size and controlled environment of the iPad now means that content design on screen can finally come of age and grow some balls. Big ones.