BizSugar.com › Online Marketing › ‘Content is Currency: Developing Powerful Content for Web & Mobile’ – a review

This comprehensive how-to guide and reference resource is probably king of the online content books. Content strategist Jon Wuebben expertly explains how to develop optimised web and mobile content to get noticed and drive business. This includes how to initiate a customer connection, continue a conversation, start to build a relationship and, crucially, get visitors to take action.