You’ve probably already heard of marketing automation. But what is it exactly?
According to Forrester, marketing automation is defined as: “tooling and process that help generate new business opportunities, improve potential buyers’ propensity to purchase, manage customer loyalty, and increase alignment between marketing activity and revenue.”
10 Marketing Automation Solutions for Various Marketing Needs
Posted by cloudswave under Online MarketingFrom http://www.cloudswave.com 3421 days ago
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