BizSugar.com › Online Marketing › 10 Pay-Per-Click Advertising Rules for your Small Business

Large PPC operations are complicated, and given the dollars involved, need to be scrutinized religiously. Small business owners, with their little budgets and fairly simple communications goals have it much easier in getting PPC going. While it’s not going to be as complicated for a small business, you still have to follow some basic rules to make sure that you don’t waste any of your hard earned money.