BizSugar.com › Online Marketing › 10 Things about Content Development and SEO I’ll bet you Didn’t Know

To me, the very foundation of good search engine optimization is an understanding of what people use to search for any given information. Without this understanding, the rest of the process fails, or falls far short of expectations because of improper visibility; we optimized for the wrong keywords because people search for different terminology than what we used to optimize the content.