We recently published a white paper for marketing executives who want to understand the risks and consequences associated with not fully embracing the web. As the web has become the central hub of all communications, no longer can marketing executives afford to take a casual approach to the web by relying on an ineffective corporate website. Rather a full-throttle, all-encompassing web strategy must be in place in order for a business to grow. A holistic web strategy includes components like social media, search engine optimization, video and multimedia, campaign based micro-sites, email marketing, and methods to track and measure ROI, in addition to a results-based corporate website.
3 Major Risks of Casually Investing in the Web
Posted by effectwebagency under Online MarketingFrom http://www.effectwebagency.com 3965 days ago
Made Hot by: logistico on June 24, 2013 1:10 pm
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