BizSugar.com › Online Marketing › 7 Little Words That Sum Up the Entire Marketing Machine :: Small Business Marketing Blog from Duct Tape Marketing

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.

That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketing Hourglass.TM