I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoidance spiral faster than you can say, “Uh oh, we’re out of pickles. Better head to the store right away!” it’s lead writing.





Comments


Written by lyceum
3245 days ago

I like the bringing out the "inner journalist" tip. I will test it out.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!