BizSugar.com › Online Marketing › 9 Tips For Writing Irresistible Leads – And The One Thing You Must Avoid

I should be up front with you: I have a complicated relationship with leads (also known as an article’s hook or introduction). As a professional writer, I generally don’t wait for inspiration: I sit down and write when it’s time to write. But if there’s one thing that can send me into a work-avoidance spiral faster than you can say, “Uh oh, we’re out of pickles. Better head to the store right away!” it’s lead writing.