BizSugar.com › Online Marketing › Analyze competition carefully: how much info is TMI?

Competitive analysis is necessary for all brands, but don't over-do it. While businesses need to understand the competitive landscape, key demographics and gaps in the market, they also run the risk of undermining their efforts. Obsessing over data or simply copying what everyone else is doing can hinder and even hurt your business in the long run. This post will detail the advantages and disadvantages of competitive analysis, provide examples of what to do, as well as warnings on the pitfalls of data abuse.