BizSugar.com › Online Marketing › Communicate with Your SEO Partner

SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner. While there is nothing wrong with outsourcing your SEO to a credible, white hat SEO consultant or firm, good SEO has to be integrated with the rest of your marketing efforts. Treating your SEO provider like an outside vendor and not as a partner leaves a lot of room for miscommunication and error.