BizSugar.com › Online Marketing › Content Marketing Mistakes, and How to Avoid Them

The idea of content marketing is nothing new, it’s been ‘the next big thing’ for some years now but despite that particular label, it’s firmly entrenched in many businesses as the way forward when it comes to internet visibility. In 2014, there are a few areas that many of the big brands are looking at when it comes to ratcheting up their content marketing efforts.