Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. iProspect released a study that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisements.
Display Ad Clickthroughs Dont Provide Whole Picture
Posted by
ArmadaIG under Online Marketing
From http://www.targetmarketingmag.com 5461 days ago
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