Do you target early adopters as part of your marketing strategy. If you don't you're probably missing out on one of the most influential buyer segments that lead to larger sales volumes.
This blog post will share some thoughts in this area and provide a link to a new white paper from Ad Age and Yahoo that provides some very interesting date on early adopters.
Do White Papers Work Best with Early Adopters?
Posted by WhitePaperPundit under Online MarketingFrom http://www.whitepapercompany.com 5154 days ago
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