BizSugar.com › Online Marketing › Do You Have a “Me Too” White Paper Strategy?

Do you remember the early days of the Internet when having a website was the hot trend for a business? At that time, the general feeling was that everyone had to have a website. Today we can see the same trend with white papers. Just like those predecessors, many are willing to throw together anything just to tell their customer that yes, they too have a white paper! This is what I refer to as having a "Me Too" white paper strategy. Learn why this is a failed strategy and how to overcome it.