BizSugar.com › Online Marketing › Elements of a Successful Creative Pitch #infographic

In advertising, a creative pitch can be essential in convincing a potential client on your services. It is where you make your first, and potentially only, impression before the client makes a choice about you and your business. This infographic, created by USC’s Annenberg School for Communication and Journalism, shows us that a successful creative pitch comes down to four major elements: style, format, content, and chemistry.