While postal mail may be on the way out, there are features of a letter that can be beneficial in email. For example, the Johnson Box and postscript consistently provide good results when used in email. We look at some examples and provide some ideas for you to test in your emails.
Email Design Tips from the Good Ol’ Fashioned Letter
Posted by
aweber under Online Marketing
From http://www.aweber.com 4384 days ago
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Comments
4384 days ago
What a timely article. I was interviewed today on radio about email etiquette and one of the questions that I was asked was about the value of the PS or post script.
I said that it is a great little tool and is the second most read item on a letter. So your article validates my opinion which is great and your examples are fantastic, I wish I had read them before the interview!.
I love the way you combine postal mail with email; after all they are two forms of communication that are very similar. I grieve the end of postal mail - I used to love getting letters in the post. The opening of the envelope, taking out the folded pieces of paper. I'm all nostalgic now!
Lovely article - I wasn't aware of the term Johnson Box and yet I used it my own ezines last year. I'll test a bit more in my next email.
Thanks for a really useful article.
Take care
Denise