BizSugar.com › Online Marketing › How Fractional CMOs Can Boost Organic Traffic

If you are a SaaS company, you are probably struggling with marketing. This is where a fractional CMO is an option worth exploring. If you are heading in that direction, the fractional CMO you hire must focus on SEO.

A fractional CMO is an executive who works part-time to lead a company’s in-house marketing team. This role takes care of the usual responsibilities of a Chief Marketing Officer for businesses that do not require a full-time position.

The reason for hiring one is simple – SEO is the most cost-effective marketing tactic for SaaS companies.