BizSugar.com › Online Marketing › How I bounced back from a Google slump

Natural search engine traffic is my main source of new business other than referrals, so I was concerned to say the least.
There are a lot of opinions out there on search engine optimisation (SEO) but for my business I saw only two options. Either I could keep the site as it was (basically a place to sell my services) and build as many links as possible to it, effectively getting into a links race with the others on the front page of Google. Or I could do something my competitors weren’t.