Getting and keeping buy-in for any new digital marketing initiative is crucial. Sure, your boss or the executive team may be skeptical about your proposal at first, especially if it represents a big shift in strategy. Wading into uncharted territory can feel like a huge risk. Your mission is to get the management team on board with this new strategy by presenting your ideas in a calm, rational way. If you make big, pie-in-the-sky promises – "We’ll double sales in 4 weeks!” – you’re setting yourself up for failure. Instead, you need to speak their language, address their pain points, and be honest about what to expect at each stage in the process.
How to Get (and Keep) Leadership Buy-In for Your Digital Marketing Strategy
Posted by 21Handshake under Online MarketingFrom http://blog.21handshake.com 2507 days ago
Made Hot by: profmarketing on June 16, 2017 6:36 pm
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