Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is omnichannel marketing? Customers want to know that the brands they purchase from listen to and value them. It is the responsibility of the company to make sure their consumers realize they matter.





Comments


Written by lyceum
49 days ago

Julie: I hope it will work out fine with your daughter's place.

I think my friend's Internet connection is back now. We have a project planned for the near future... ;)

All the Best,

Martin



Written by lyceum
49 days ago

Julie: I am sorry to hear about your mother's situation. They local newspapers here in Sweden haven't reported much about the hurricane in the United States of America. I have a friend on the east coast that lost his internet connection for some time.

Take care and be safe!



Written by Julie Weishaar
49 days ago

Thanks Martin,

Mom's fine, she is with me. My daughter, on the other hand, is not with me, but she and her husband are hanging in there.

I hope your friend on the east coast gets his Internet back soon!

Best Regards,

Julie



Written by Julie Weishaar
49 days ago

Hi Martin, that is an easy way of describing "omnichannel." And yes, it is challenging in practice, although it sounds easy enough in writing :)

I used VideoMakerFX for that video.

Stay safe and healthy,

Julie



Written by lyceum
49 days ago

Julie: I hear you! Thanks for the information about the video tool. Talk soon again!

Has it been bad weather conditions in your area?

All the Best,

Martin



Written by lyceum
49 days ago

Julie: Omnichannel marketing is a fancy word for having presence there the (potential) customers are. The hard thing is to focus on the buyer persona(s) and have a two-way communication with the individual purchaser and decision maker of the (potential) business transaction. I will present some ideas on this topic on my "last" site... ;)

Best Premises,

Martin

P.S. Which tool have you used for creating the video?



Written by Julie Weishaar
49 days ago

Hi Martin,

If you consider a hurricane that took out power for millions of people bad weather conditions then yes! I am lucky in that I didn't lose mine, but my mom and daughter did. They are not alone, unfortunately. Is 2020 over yet? LOL



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