BizSugar.com › Online Marketing › How To Make Your SEO and Content Marketing Work Hand in Hand - XEN life

In the modern digital marketing world, there seems to be lots of confusion surrounding search engine optimisation and content marketing. Some say that SEO is better at ranking a website on the first pages while others believe that content marketing is the more effective way to rank higher on search engines. Experts are understandably divided on how effective the two processes are. Some even believe that there is a war going on between SEO and content marketing.

Based on a study conducted last year, companies and businesses have spent about $44 billion on content marketing. This shows the shift in preference of many businesses on how to promote their brands over the internet. There has been a large focus on content creation recently and there have been many case studies showing the return on investment of a content marketing plan and approach.