Lead generation has long been an important task in marketing departments, but the strategy for developing qualified leads has changed dramatically in recent years. Consumers are spending more time researching products and services online before they become sales ready, but it’s still up to you to communicate with them as early as possible. Content marketing works wonders for reaching out to consumers who want information, but aren’t quite sold on your products. Monika Jansen shares some tips that can help you generate awareness.
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