BizSugar.com › Online Marketing › How To Use Negative Keywords for Pay-Per-Click Success

When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. Unfortunately, these same businesspeople often miss one important element of PPC: defining negative keywords. Negative, or “excluded,” keywords are the search terms under which you do not want to show up in search results. Search engines make matching decisions on your behalf, and if you don't have a list of negative keywords in your PPC accounts, you could end up paying for wasted clicks. To make identifying your negative keywords easier, follow these guidelines: