BizSugar.com › Online Marketing › Inbound Marketing Means SEO, Social, and Content

While traditional advertising still has its place in today’s world, it’s much harder to catch and hold someone’s attention long enough to convince them to convert than it is to convert a prospective customer that is actively seeking out what you have to offer. That’s what inbound marketing can do for your website: you set your site and your brand up to be a resource, making it as easy as possible for customers to find you when they need you.