BizSugar.com › Online Marketing › Inside a Blogger Outreach Campaign that Works

A blogger outreach campaign can be an opportunity to spread the word about your brand across numerous sites — or a chance to irritate a whole bunch of influential people.

Over the past couple of years, more than one company watched a poorly run campaign net them the worst press possible. Bloggers like Danny Brown have blasted poor outreach messages and picked up hundreds of tweets, comments and likes along the way. In the example above, Brown was kind enough to blur out the name of the company in question (though not the agency rep), but not all bloggers are so considerate.

So how can brands avoid this fate? Let’s dive in.