BizSugar.com › Online Marketing › Interactive Budgets Are on the Rise as Traditional Advertising Declines

Before you consider investing in another radio campaign or newspaper ad, consider the following forecast that Forrester Research recently released on interactive marketing expenditures.

They predict that interactive marketing channels such as search marketing, social media, and mobile advertising will increase from 12% of organizations total marketing expenditures in 2009 to 21% in 2014.