Is Groupon an awesome, or awful, idea for your small business?

Posted by Martina Iring under Online Marketing
From http://martinairing.com 4238 days ago
Made Hot by: ldfushan on September 24, 2012 7:10 am

Are you considering using a group buy for your small business? In this post I go over the pros and cons of group buying sites... while these types of promos can work wonders for some businesses, they must be thought through VERY carefully!

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Comments

Written by lyceum
4233 days ago

I think that the "group buying" by using purchasing power with the leverage of the Internet is a good thing. We will see companies creating a better mouse trap in the future, competing with GroupOn. The goal is to get loyal customer that is buying on a regular basis, not only taking advantage on a special deal one time.

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Written by Martina Iring
4231 days ago

You’re right Martin. The power in group buys is getting access to new, loyal customers. Not just one-time deal seekers. Thanks for your comment!

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Written by HeatherStone
4234 days ago

Hi Martina,

I think this has been an ongoing debate in small business circles for some time. I guess the answer is that you should do some research and have your eyes wide open about what being involved with Groupon means. It's likely good for some businesses and bad for others so figure out which category you fit into before getting involved.

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Written by Martina Iring
4234 days ago

Couldn't agree more! Thanks for your comment Heather :)

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