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Part 2 of How to Plan a Website You Will Love

What happens when someone doesn’t get something they expect? They begin to ask themselves questions that instill doubt like:

Is this really the right place?
Are they really going to do a good job for me?

If the level of doubt gets a little too high, the visitor will leave and go to a competitor’s website.

There are certain things that your visitors will expect no matter who you are. Are you meeting these expectations? How can you improve in order to gain more business?