BizSugar.com › Online Marketing › Multiple Touchpoints Contribute To B2B Conversions

There are many differences between businesses that target other businesses and businesses that target consumers. One of the key differences that need to be considered throughout the marketing process is that the B2B sales cycle is typically much longer than B2C. B2B decisions have implications that can affect the whole organization which is why decision makers usually take their time and research an organization that they are thinking of doing business with.