It's nice that they managed to put it into research that bad sentiment can really take its toll on business. I guess it can really affect how people view a particular brand which can significantly affect sales.





Comments


Written by amabaie
3018 days ago

I guess it depends on what the product is and what kind of bad publicity there is, too. If your company gets bad media coverage for stomping on kittens, you're toast. If it gets bad publicity for a tangle with the tax man, nobody will care.



Written by webmaisterpro
2947 days ago

100% agree with, Dave



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!