BizSugar.com › Online Marketing › Pajama Jeans: Absurb Product Gread Landing Page Design Lessons

Now, I am not going to pretend that I am a fashion expert but recently an infomercial for Pajama Jeans caught my eye. At first glance, the Pajama Jeans infomercial feels like a Saturday Night Live sketch but the product is real and can be thought of as “pajamas to live in and jeans to sleep in.”

While I can’t account for taste, from a marketing perspective the makers of Pajama Jeans have done everything correctly to help ensure success. As infomercials go, they successfully put together a solid video that presents a “problem / need” and then highlights the benefits and comfort of their product.