BizSugar.com › Online Marketing › Pay-Per-Click: What Marketers Should Know

1.) Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords.

2.) Look before you leap. Formulate your ROI equationto estimate investment and return. It may look something like this:I want ____ new customers per month from Pay-Per-Click. x historical sales conversion rate of __% = we need ____ leads each month x historical rate of __ % of visitors contacting us through website = we need ___ visitors / month Not sure how to do this? Ask us. Then you can find out: Which keywords may bring that amount of visitors? -and- How much will it cost to target those keywords?