BizSugar.com › Online Marketing › Seven Tips To Create A Press Release To Improve Your Search Engine Rankings

Most people under estimate the value of press releases and don't bother with them, but there are a few different reasons why it is worth your while to create a press release.

These reasons include:

* announcing a major event to build exposure around your brand or business
* create high quality back links to your main website
* drive large amounts of targeted traffic to your website
* ranking the press release on the first page of Google for a certain keyword phrase
* attracting attention from the big editors, and having your story published
* having the press release go viral